Isehan

Welcome to Isehan, a prestigious Japanese beauty brand with a rich heritage dating back to 1825. While not technically a K-Beauty brand, Isehan has earned its place among the most beloved Asian beauty brands, offering high-quality cosmetics that have captivated beauty enthusiasts worldwide.

Brand History

Founded in Edo (now Tokyo) during the late Edo period, Isehan began as a manufacturer of beni, a traditional Japanese rouge. Over nearly two centuries, the company has evolved into a cosmetics powerhouse, consistently delivering innovative beauty solutions that blend time-honoured Japanese beauty wisdom with cutting-edge technology.

Signature Products

Heroine Make Line

Isehan's most celebrated collection is the Heroine Make line, which embodies the brand's philosophy that "Heroine = Perfect Beauty". This range focuses on long-lasting, high-performance eye makeup products designed to help you look flawless throughout the day.

Best-Sellers:

Brand Philosophy

Isehan is committed to empowering individuals to become their own "heroine" through perfectly beautiful makeup. The brand's products are formulated with the understanding that confidence comes from feeling beautiful at all times.

Why Choose Isehan

  1. Long-lasting formulas: Isehan's products are renowned for their staying power, ensuring your makeup remains flawless throughout the day.
  2. Innovative technology: The brand continuously develops new formulations to meet the evolving needs of beauty consumers.
  3. Quality assurance: With nearly 200 years of experience, Isehan has perfected the art of creating high-quality cosmetics.

Experience the magic of Isehan and transform into the heroine of your own story with our exquisite range of beauty products, now available at deiji, your trusted source for Asian beauty in New Zealand.

12 products