Welcome to deiji (pronounced day-gee)—a name inspired by the delicate yet resilient daisy flower, a symbol of new beginnings, elegance, and optimism.

At deiji, we believe beauty is more than skin deep—it’s about feeling renewed, confident, and inspired. Our mission is simple: to bring New Zealanders the very best in skincare, makeup, and beauty from Japan, Korea, and China. These regions are global leaders in innovation, where centuries of tradition meet cutting-edge science to create products that truly transform.

We carefully select only 100% authentic brands and products, ensuring our customers can trust every item they use. From cult-favourite skincare regimes to makeup essentials, each product in the deiji collection is chosen for its quality, performance, and ability to elevate everyday beauty rituals.

While our brands come from across Asia, our heart is firmly here in New Zealand. We’re proud to be New Zealand owned, supporting local customers with fast, reliable service with a personal touch.

At deiji, we’re more than a beauty destination—we’re a community. Our loyalty program rewards you with exclusive perks and free gifts, making your beauty journey with us even more rewarding.

Discover the world of J-Beauty, K-Beauty, and C-Beauty—right here at home—with deiji.