Welcome to deiji pronounced “day-gee” deiji draws inspiration from the exquisite and fragile daisy flower, which is renowned as a representation of fresh starts, elegance, flawlessness, youthfulness, and optimism.

With a clear mission in mind, deiji aspires to introduce a range of high quality beauty brands originating from Japan, Korea, and China. These regions are celebrated for their innovative and effective approaches to skincare, cosmetics, and beauty.

The deiji collection of brands encompasses a diverse selection of products that span across skincare regimes, beauty products, makeup essentials, and beyond. deiji cultivates an environment where customers can explore and experience the essence of renewal, purity, and transformation through their curated selection of beauty offerings.

The deiji team calls New Zealand home.