Collection: NIDA

About NIDA Skincare

NIDA is an advanced Korean skincare brand that bridges clinical science and natural ingredients to create accessible, high-performance formulas. The brand is built on the belief that effective skincare doesn't need to be complicated, just well-formulated.

All NIDA products are developed and manufactured in South Korea, and draw on K-beauty's long tradition of ingredient innovation, from fermented rice extracts and centella asiatica to cutting-edge biotechnology like Salmon PDRN. NIDA is now available exclusively in New Zealand through deiji.

What is Salmon PDRN? The Ingredient Behind the Viral Serum

PDRN (Polydeoxyribonucleotide) is a bioactive compound derived from highly purified salmon DNA. Originally developed for medical use in tissue repair and wound healing, PDRN has become one of skincare's most talked-about ingredients, and for good reason.

In K-beauty, PDRN is prized for its ability to:

• Support skin cell regeneration and renewal
  • Help stimulate collagen and elastin production
  • Improve the appearance of fine lines, wrinkles, and skin firmness
  • Calm inflammation and reduce redness
  • Deliver intense hydration for a plumper, more radiant complexion

NIDA's Salmon PDRN Peptide Serum contains 10,000PPM of Salmon PDRN, combined with a 6-peptide complex and adenosine, making it one of the most potent PDRN serums available in New Zealand.

Shop the Full NIDA Range at deiji

deiji is proud to be one of New Zealand's exclusive retailers of NIDA skincare. Our current range includes:
• Salmon PDRN Peptide Serum - A high-potency anti-ageing serum with 10,000PPM Salmon PDRN, 6-peptide complex, adenosine and caffeine. Ideal for firming, brightening and supporting skin regeneration.
• Black Rice Blackhead Exfoliating Serum - A dual-action serum that unclogs and minimises pores using the exfoliating power of black rice extract. Great for oily and combination skin types.
• Youthful Formula Ultimate Moisturising Cream - A rich yet lightweight moisturiser formulated to support a plumper, more youthful-looking complexion. Suitable for all skin types.
• Revive Eye Cream For Face and Neck - A multi-use treatment targeting fine lines, puffiness, and loss of firmness around the delicate eye area, face, and neck.
• Perfect Clear Oil-to-Foam Double Cleanser - A two-phase cleanser that melts away makeup and sunscreen before transforming into a gentle foam to purify the skin, without stripping the moisture barrier.

New NIDA products are added as the range expands - check back regularly or sign up to the deiji newsletter for launch updates.

Why Shop NIDA at deiji?

deiji is New Zealand's home of K-beauty, C-Beauty, and J-beauty, and one of the exclusive NZ retailers for NIDA. When you shop NIDA at deiji, you can be confident you're getting authentic, Korean-made products - not grey market imports.

Shopping with deiji means:
• Free shipping on orders over $35
• In-store experience available at Ormiston Town Centre, Auckland
• A curated edit of the best K-beauty, C-Beauty, and J-beauty brands, all in one place
• Exclusive launch offers and limited-edition gift sets
• deiji Club loyalty rewards on every purchase

Frequently Asked Questions About NIDA

Where can I buy NIDA skincare in New Zealand?

NIDA is available exclusively in New Zealand through deiji, the leading K-beauty and J-beauty retailer based in Auckland. You can shop the full NIDA range online at deiji.co.nz with free shipping on orders over $35, or visit the deiji store at Ormiston Town Centre in Flat Bush, Auckland.

What is PDRN and what does it do for skin?

PDRN (Polydeoxyribonucleotide) is a bioactive molecule derived from purified salmon DNA. In skincare, it is used to support skin regeneration, stimulate collagen production, improve firmness, and reduce the appearance of fine lines and wrinkles. It also has calming properties that help reduce redness and inflammation. NIDA's Salmon PDRN Peptide Serum contains 10,000PPM of Salmon PDRN - one of the highest concentrations available in an over-the-counter serum in NZ.

Is NIDA suitable for sensitive skin?

NIDA formulates with skin-friendly ingredients and avoids harsh additives. The Perfect Clear Oil-to-Foam Double Cleanser and Youthful Formula Moisturising Cream are particularly suitable for sensitive skin types. As with any new skincare product, we recommend patch testing before full use.

Are NIDA products made in Korea?

Yes. All NIDA products are 100% developed and manufactured in South Korea.

How do I use the NIDA Salmon PDRN Peptide Serum?

After cleansing and toning, dispense a small amount of the Salmon PDRN Peptide Serum onto your fingertips. Apply to the face and neck, avoiding the eye area, and gently pat until fully absorbed. Follow with your moisturiser. Use morning and/orevening as part of your routine.