Beauty of Joseon

Welcome to Beauty of Joseon, a Korean skincare brand that seamlessly blends traditional wisdom with modern innovation.

Our Heritage

Founded in 2015, Beauty of Joseon draws inspiration from the Gyuhap Chongseo, a women's encyclopaedia from the Joseon Dynasty. Our brand philosophy revolves around harnessing the power of time-honoured herbal ingredients and combining them with cutting-edge cosmetic technology.

Our Approach

At Beauty of Joseon, we're committed to creating clean and effective skincare products using traditional Korean Hanbang ingredients. Our formulations focus on simple yet potent elements that have stood the test of time:

  • Ginseng
  • Honey
  • Rice
  • Root extracts
  • Herbal extracts

These ingredients are carefully selected for their ability to nourish, protect, and rejuvenate your skin.

Signature Products

Relief Sun Rice + Probiotics SPF50+ PA++++

Our bestselling sunscreen offers broad-spectrum protection while hydrating and soothing the skin. Infused with rice extract and probiotics, it provides a lightweight, non-greasy finish that's perfect for daily wear.

Dynasty Cream

This luxurious moisturiser combines rice water and ginseng to deliver intense hydration and a radiant complexion. Enriched with ceramides and hyaluronic acid, it's ideal for those seeking a dewy, glowing finish.

Glow Serum

Packed with propolis and niacinamide, this serum brightens and nourishes the skin, helping to achieve that coveted glass skin effect.

Our Commitment

Beauty of Joseon is dedicated to creating products that cater to various skin types and concerns. Whether you're dealing with dryness, sensitivity, or hyperpigmentation, our range offers solutions that are gentle yet effective.

Discover the perfect harmony of traditional Korean beauty secrets and modern skincare science with Beauty of Joseon. Experience the transformative power of Hanbang ingredients and unlock your skin's natural radiance.

Shop Beauty of Joseon at deiji, your trusted source for authentic K-Beauty products in New Zealand.

17 products