Collection: Etude

Etude House: Playful Beauty with a Princess Touch

Etude House, established in 1985, is a beloved Korean beauty brand that brings whimsy and effectiveness to your skincare and makeup routine. As part of the prestigious AmorePacific Corporation, Etude House has become synonymous with high-quality, affordable products that cater to beauty enthusiasts of all ages.

Brand Philosophy

At the heart of Etude House lies a charming mission: to make everyone feel like a princess. This ethos is reflected in their playful, colourful packaging and innovative formulations that bring joy to your daily beauty rituals.

Eye Makeup Must-Haves

Drawing Slim Eyebrow Pencil

A precision tool designed to create natural, well-defined brows. Featuring an ultra-slim 1.5mm tip, it allows for drawing hair-like strokes, perfect for filling in sparse areas with a natural look. Its dual-ended design includes a spoolie brush for blending, ensuring a soft and even finish.

The smudge-proof, long-lasting formula keeps brows in place all day, while its smooth application makes it easy to use without tugging on the skin. Available in a variety of natural shades, it’s ideal for achieving detailed, long-lasting brow definition.

Etude House My Lash Serum

A lightweight, non-sticky eyelash serum designed to nourish and strengthen lashes with key ingredients like biotin and panthenol. It helps improve lash health, promoting fuller and thicker lashes while preventing breakage.

The serum comes with a mascara-like brush for easy application, ensuring each lash is evenly coated from root to tip. Suitable for daily use, it can be applied both morning and night to condition and enhance lash growth over time, making lashes appear healthier and stronger.

Why Choose Etude House?

• Affordable luxury: High-quality products at accessible price points.
• Innovative formulas: Cutting-edge ingredients and textures.

Experience the magic of Etude House and transform your beauty regimen into a delightful, princess-worthy ritual. From skincare essentials to vibrant makeup, Etude House offers something for everyone, proving that effective beauty can also be fun and accessible