Collection: Japanese Beauty

Our Heritage

At deiji, we curate the best of Japanese beauty, bringing together iconic brands and modern essentials that celebrate purity, precision, and effectiveness. Our Japanese Beauty collection is inspired by the country’s dedication to gentle, high-performing skincare and haircare-rooted in tradition and refined by science12.

Our Approach

Experience a diverse range of J-Beauty products designed for every step of your routine:

• Cleansers & Moisturisers: Find silky foams and hydrating creams from Curel and Senka for sensitive, balanced skin.
• Sun Protection: Shield your skin with advanced sunscreens from Anessa and Biore, renowned for lightweight, invisible finishes.
• Haircare: Restore shine and vitality with salon-quality masks and shampoos from FINO and Tsubaki.
• Targeted Treatments: Explore wrinkle care, UV protection, and nourishing hand creams from leading brands like Shiseido and Kao.

Featured Brands

• Shiseido: Legendary for luxurious skincare, sunscreens, and hand creams that blend tradition with innovation.
• Tsubaki & FINO: Transformative haircare powered by Japanese botanicals for silky, healthy hair.
• Curel: Gentle, dermatologist-developed solutions for sensitive and dry skin.
• Biore: High-tech sun protection and cleansing for everyday radiance.
• Anessa: Cutting-edge SPF formulas for ultimate sun defence.

Our Commitment
deiji is dedicated to offering authentic Japanese beauty products that deliver visible results while respecting your skin’s natural balance. Whether you’re new to J-Beauty or a devoted fan, our curated selection invites you to experience the harmony of tradition and modernity.

Elevate your routine with deiji’s Japanese Beauty collection - New Zealand’s trusted home for genuine J-Beauty brands and innovation.